Privacy Policy

Last updated: January 4, 2026

This Privacy Policy explains how Florere Game Limited ("we", "us", "our", or the "Site") collects, uses, and discloses personal information when you visit our website, interact with any of our features, shop for our clothing, make a purchase, or reach out to us in connection with our website (collectively, the "Services").

In this Privacy Policy, "you" and "your" refer to any individual whose personal information we process through the Services, whether you are a customer, a visitor, or any other user.

By using or accessing the Services, you acknowledge that we may collect, use, and share your personal information as described in this Privacy Policy. If you do not agree with these practices, please stop using the Services.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time to account for changes in our practices, legal obligations, or operational needs. When we make changes, the revised version will be posted on the Site with an updated "Last updated" date. Where applicable law requires, we will provide additional notice or seek your consent before changes take effect.

What Personal Information We Collect

"Personal information" refers to any data that can identify you, relate to you, describe you, or be reasonably associated with you.

We collect (and have collected over the past 12 months) personal information from multiple sources depending on how you engage with our Services.

Information You Provide Directly

When you use the Services, you may voluntarily share information such as:

  • Contact Details: Name, email address, phone number, shipping and billing addresses.
  • Order Information: Apparel purchased, sizes, fit preferences, delivery preferences, payment confirmations, and any correspondence related to your order.
  • Account Information: Username, password, and other credentials if you choose to register an account.
  • Browsing Activity: Clothing items and collections you view, save, add to your cart, or purchase.
  • Customer Support Interactions: Any messages, feedback (such as comments on sizing, fabric, or fit), or content you share when reaching out to us.

If you choose not to provide certain information, some Services (such as placing an order, receiving deliveries, or getting support) may be limited or unavailable.

Information Collected Automatically

When you visit the Site, we and our partners may automatically gather certain technical and usage data through cookies, pixels, and similar tracking technologies, including:

  • Device type, operating system, and unique device identifiers
  • Browser type, language preferences, and settings
  • IP address and approximate geographic location
  • Referring URLs and how you arrived at the Site
  • Pages visited, time spent on each page, clicks, and browsing patterns
  • Interactions with our emails, advertisements, and site content

Information from Third Parties

We may also receive personal information from external sources that assist us in providing the Services, such as:

  • E-commerce platforms (e.g., Shopify)
  • Payment processors that handle transactions and fraud prevention
  • Shipping and logistics partners that fulfill and deliver your garments
  • Analytics and advertising partners that help us measure performance and improve marketing relevance

All such information is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing and Operating the Services

We use your personal information to run our store and deliver your orders, including to:

  • Process payments and verify transactions
  • Prepare, ship, and track deliveries of your clothing
  • Send order confirmations, updates, and return/exchange communications (especially for sizing exchanges)
  • Set up and manage customer accounts
  • Respond to inquiries and provide customer support (including styling or sizing advice)

Marketing and Promotions

We may use your personal information to communicate with you about our apparel and promotions, including to:

  • Send promotional emails or text messages about new arrivals, seasonal collections, or sales (where permitted by law)
  • Show relevant advertisements on our Site and across third-party platforms
  • Analyze campaign effectiveness and refine our marketing strategies
  • Tailor content and offers based on your browsing and purchasing behavior (e.g., suggesting styles based on your past purchases)

You may opt out of promotional communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.

Security and Fraud Prevention

We use personal information to maintain the safety and security of the Services, including to identify suspicious behavior, prevent fraudulent transactions, and enforce our policies and terms. If you have an account, you are responsible for safeguarding your login credentials.

Service Improvement and Communication

We use information to communicate with you, resolve issues, troubleshoot problems, and continuously improve the Site's performance, user experience, and our apparel selections.

Cookies and Tracking Technologies

Cookies and similar technologies enable the Site to function properly, remember your preferences, conduct analytics, and understand how visitors use the Services.

For information about cookies used in connection with Shopify-powered stores, please visit: https://www.shopify.com/legal/cookies

We may also permit third-party advertising and analytics providers to place cookies or pixels on the Site to help deliver relevant ads and measure their effectiveness. You can control cookie preferences through your browser settings. Please note that disabling or deleting cookies may affect the functionality of certain parts of the Site.

How We Share Your Personal Information

We may share personal information with third parties for legitimate business purposes, including with:

  • Service Providers: Hosting, payment processing, order fulfillment, customer support, and analytics vendors.
  • Advertising Partners: To deliver, personalize, and measure the effectiveness of advertisements.
  • Professional Advisors: Legal counsel, accountants, and compliance consultants.
  • Authorities and Legal Parties: Government bodies or other entities when required by law, or to protect the rights, safety, and security of our business and users.

We do not sell your personal information for monetary compensation. However, certain data disclosures for advertising or analytics purposes may qualify as "sharing" under some regional privacy laws.

Third-Party Websites and Services

The Services may contain links to or integrations with websites and services operated by third parties. We have no control over — and are not responsible for — the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party service before sharing your information.

Children's Privacy

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 13 (or the applicable minimum age in your jurisdiction). If you believe that a child has submitted personal information to us, please contact us immediately so we can take appropriate action.

Data Retention

We retain personal information for as long as it is reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including to provide the Services, maintain accurate business records, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, we take reasonable steps to delete, de-identify, or anonymize it.

Your Privacy Rights

Depending on where you are located, you may have certain rights regarding your personal information, including the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your personal information (subject to legal and contractual exceptions)
  • Opt out of marketing and promotional communications
  • Restrict or object to certain types of data processing (where applicable)
  • Withdraw consent where our processing relies on your consent

To exercise any of these rights, please contact us using the information provided below.

International Data Transfers

Your personal information may be stored and processed in countries or regions outside your place of residence, including locations where our service providers operate. Where required by applicable law, we implement appropriate safeguards to ensure your personal information remains protected during cross-border transfers.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or need further assistance, please reach out to us:

Florere Game Limited
Rm A 12/F ZJ 300
300 Lockhart Rd
Wan Chai, Hong Kong

📧 Email: service@florereg.com